9_1. Winter Commuter Trend Report 2014


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Report Overview

According to SANTACO (The SA National Taxi Council), Taxis transport approximately 15 million commuters daily, and this accounts for 60-70% of the commuting public, in particular the workforce.

The taxi commuter market is a huge segment that cannot be ignored also taking a huge potion of the pie in the overall consumer market landscape.

What worries commuters the most during the winter season, are the shorter days, as well as the risk of catching colds and flu from other passengers whilst commuting.

Shopping hours are now reduced because of the rush to get home before it gets dark, as well as spending as little time as possible interacting with other commuters to reduce their risk of infection

This report unlocks how these factors cause a major shift in commuter shopping behaviour during the winter season.