0_13 African optimism – The rise of the African continent

Through the decades Africa has been known as the dark continent, a continent where nothing really happens and brands knew very little about or did not have much interest vested in the continent. All of that has however changed, and in fact, Africa is now one of the continents where there is more optimism and positivity amongst people. It is this very optimism that has sparked an interest from the rest of the world to see Africa in a different light. This is evident in the influx of international corporations and brands introducing their brands and services in the opportunity and potential that Africa has to offer.