0_17 NEW: Youthphoria – Why the youth follow brands on social media?


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With social media being becoming an ever increasing part of their everyday lives, we need to understand what is it that make the youth want to follow our brands. Most importantly, do they engage with the content or share with their friends?

The youth is one of the most dynamic consumer segment and brings many different layers of understanding and investigation as this group is constantly changing adapting new trends, needs and behaviours.

This 2016 trend report uncovers why the youth of South Africa follow brands on social media and how brands can best adapt to become more relevant within the youth’s social media landscape.


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