Neuromarketing scientists

Josipa Majic

Josipa is the main visionary behind Tacit’s products and overall strategy, responsible for successful customer relationships with Fortune 100 clients globally. She was acknowledged by TIME Magazine as the inventor of the top 10 most innovative products of the year. Josipa was a keynote speaker at the Global Entrepreneurship summit, appeared on the BBC, Fox News, WSJ, Forbes, CNN and many others. After attending the University of Zagreb at the age of 22, she founded Tacit. Prior to that she worked on a patient monitoring system, helping children and users worldwide to learn from biometric insights.
She currently teaches Affective computing and leads multimodal affective neuroscience research at the University of Zagreb.

Matteo Venerucci

A cognitive psychologist and an expert in decision making processes and its timing, Matteo takes pride in being mindful of what makes the world tick. Matteo earned his bachelor’s degree in Psychology – Diagnosis and Rehabilitation of Cognitive Processes at the University of Rome La Sapienza and his master’s degree at the University Tor Vergata Rome, in Statistics applied in Neuromarketing. His projects span across the world on clients, such as Banca Intesa, Emirates, Lindt, Coca Cola, Deutsche Telekom, Carlsberg, UNICEF, Credit Agricole, Alfa Bank, UniCredit, Société Générale, Emirates NBD and others. In addition to which, he has also closely collaborated with international marketing research agencies like GfK and Ipsos, consulting firms like Boston Consulting Group, PwC and Universities like Sheffield University and Ljiubiana University – Faculty of Economy (FELU).