TrendER acquires InfoQuest

TrendER www.trender.co.za is a full service 100% Black owned advertising agency with consumer insights at the core of everything they do. TrendER has recently acquired 51% share holding of Tell Us About It (Pty) Ltd trading as infoQuest www.infoquest.africa . This acquisition was a move to combine the best in technology and modern consumer research int the current and post COVID world we are living in today. InfoQuest consists of an online research panel of over 20 000 panelists in South Africa, and provides innovative online surveys and focus group discussions, to keep abreast with the new world.

We have adapted to bring you one of the best digital data collection, analytics and insight data capturing partners in as part of the TrendER partnership digital back-end resource. The use of modern technology, digital innovation, real-time information systematic algorithms to bring you modern data as the world is right now.
InfoQuest is innovative full-service online market research company specialising in uncovering insights through online quantitative and qualitative research utilising their highly profiled panel community.

infoQuest (formerly PSA), founded in 2005 and based in Johannesburg, South Africa, are specialists in technology enabled solutions that generate reliable, consistent and actionable data and insights to enhance the decision-making capability of marketers and researchers.

The company pioneered longitudinal online market research services in Africa.  Infoquest’s single mission has been to harness the latest technology, design thinking and the best science to deliver marketing data of the highest integrity, reliably to guide decision makers.

“This means more in depth insights, a wider reach of the population, and technological advancement in data collection so that we are  at the forefront of consumer trends and insights to deliver meaningful and relevant communication and creative campaigns for our clients especially in the new world we are living in”, says Mogorosi Mashilo the founder of TrendER.

This new acquisition has seen TrendER deliver on recent work research with the IEC and SONY Middle East Africa to name a few brands in which they conducted research during the COVID lock down through a safe, efficient, digital approach in accessing data and conducting interviews with respondents from the safety of their homes.

What will Inforquest be bringing on board:

  • Virtual Individual surveys and observationsRespondents face-to-face questions in their own environments.
  • Virtual Focus groupsInvite respondents for discussions around their perceptions and opinions – online or at a venue, nationally.
  • Online/Mobile surveysOnline/mobile survey portal for both qualitative and quantitative survey across the country.
  • Online panel and discussionsWith access to a panel of over 20 000 people in South Africa
  • Strategy Turn these findings into powerful insights and implications that will lead to meaningful communication that resonates with the market.

For more information on how we can help you on your next creative campaign email mogorosi@trender.co.za