Trender blog

Ghosting means breaking off a relationship by stopping all communication and contact with the partner without any apparent warning or justification, as well as ignoring the partner’s attempts to reach out or communicate. Let us think relationship marketing and efforts driven to sustain a relationship with the said customers. It is apparent that ghosting is...
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The Zeitgeist in our sociological setting dictates that the lighter one is – from a pigmentation point of view – the lighter you are on the eye. Is this a complete fallacy or a truism crafted by society that would have to be adapted as a norm? Pearl Thusi, actress and radio personality, relays in...
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“Happy 2020…TrendER would like to wish you a prosperous new year.  We are dedicated to continue bringing you relevant consumer trends, insights and creativity into this new decade. Helping you build stronger, meaningful brands into your consumer’s lives, for this new decade!!! Happy new year!”      – Mogorosi Mashilo
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Instagram is  hiding likes and have begun linking influencer content to shopping tools as a way to drive and measure direct sales. The platform has hidden likes from the public view, which has began testing in the US .influencer’s marketers could be forced to look beyond vanity standards to more advanced measurement tools, including social commerce and...
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We hate to say it, but when it comes to “shopping” local brands aren’t exactly the first thought to cross our minds. But maybe they should be. Local fashion brands are making waves and definitely killing it ,both urban and streetwear industry gets bigger and bigger each day and giving consumers a choice of style...
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Inkabi, a Zulu word meaning a Hitman or an ox depending on the context, is now making waves when we speak of urban culture and fashion. Many youngsters in townships are taking Inkabi style to the next level. Young people in South Africa are rocking the Inkabi swag also known as the “taxi driver look”...
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Youthphoria: Today’s youth do not look at the workspace the same way it was viewed a decade ago. No longer is work about gaining experience as way to further ones career where it was about the more experience one had, the better positions one acquires in the company. The new digital age has changed all...
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The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is not longer about getting a degree and following traditional professions, but more about what one can do for themselves in a creative way through their...
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Enter “o jewa ke eng” directly translated what is (eating) bothering you in the search section on twitter… The drive sets to enable twitter subscribers to voice out the concerns and cry out for help if/when a need arises. We live in a society where the odd are stacked against us and through it all...
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