Michelle CoetseeBrand, insight & communication strategist

Brand strategist with substantial experience in developing solutions in brand positioning, naming, architecture and communication strategy based on and including research approaches design/insight development and managing brand and communication audits. Experience in brand engagement/internalisation strategy and implementation as well as providing input and guidance to creative development and implementation.

Specialties:

Brand creation: Positioning. Naming. Architecture.
Brand audits/evaluation.
Consumer, customer and stakeholder insight development and research management.
Local and global trend watching

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