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ZOO JEANS: A NEW BRAND FASHIONABLY RIPPED BY LIONS, TIGERS AND BEARS

Supporters seeking to raise funds to renovate the Kamine Zoo in Hitachi, Japan, have launched a brand billed as “the only jeans on earth designed by dangerous animals.” Sheets of material are attached to tyres and big rubber balls that are tossed into enclosures with lions, tigers and bears – who use their teeth and claws to give a whole new meaning to the phrase “distressed denim.” That torn, chewed-up fabric is then used to create fashionably tattered Zoo Jeans.

Have a look:

Via Adweek

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Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za
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