Services

TrendER Introduces Neuromarketing

TrendER has partnered with some of the best Nueroscientists to bring you the best service in Nueroscience to understanding your consumers’ emotional reactions to your brands and marketing communication. View our Nueroscientist profiles

“Tacit tech is a product of ID Guardian, a biometric research company founded in London in 2013. We are a group of computer scientists, neuroscience experts, MDs, psychologists, researchers, hardware and software engineers that have been working on our research products with a range of universities, research institutions and corporate customers since our incorporation. All of our findings and developments resulted in creating a suite of commercially available products, under our and other brands from our customers. Apart from developing proprietary products, our team has designed, developed and implemented products for a range of Fortune 100 brands such as: Pedigree, Hasbro, NIH, Vodafone, UN, Adidas and more”

We introduce data-driven detection and monitoring in order to break down frame by frame, page by page and codify what works for your audience: by demographic, location, format.

South African Neuromarketing Offerings

Offering 1: Creative material test LITE: Done remotely Online – Cost effective
The impact of your creative materials (advertisements, key visuals, package design, digital banners, printed materials, logos etc.)  on your customers’ brains. Online sample of 50 respondents. 15 Area of interests (AOIs). Total duration of the stimuli is MAX 10 minutes. Tech: Eye tracking web camera based and Emotional facial recognition software that can be done through a web camera and analysis through remote software. This makes the service more affordable while capturing the essence of Neuroscience.

Offering 2:  Creative material test PRO: Using EEG – Onsite face to face
The impact of your creative materials (advertisements, key visuals, package design, digital banners, printed materials, logos etc.)  on your customers’ brains. Offline Sample of 30 respondents. 15 Area of interests (AOIs). Total duration of the stimuli MAX 10 minutes. Tech: Eye tracking screen camera based, EEG and Emotional facial recognition software.

For More information and demonstration

Mogorosi Mashilo

email: mogorosi@trender.co.za

About Author

Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za
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