The WhatsApp Manager as the New wave of Managers

The Covid-19 pandemic has forced many businesses to allow their employees to work from home and many had to adapt to messaging services to communicate important information. Many realised that they can successfully do their work and run their departments on WhatsApp and borrowed some legitimacy to the messaging service. WhatsApp has taken the role of many project software systems that allows managers to successfully manage both their teams and projects at hand.

WhatsApp has allowed managers to manage more tasks at once as a new group can be started for each project or briefs and allows managers to add individuals involved in the project for the dissemination of information and communication. Consumers now view WhatsApp as a formal way business-related communication can be disseminated as a WhatsApp message be good as sending an email because it allows for attachments. Many consumers have turned to WhatsApp as a more convenient on the go form of communication system as internal and external communication.

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Nicole van Staden is a #Slacktivist analysing market trends from an Africanist Perspective.
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