The natural hair movement

The natural hair movement is focused on African Ancestry and has since expanded in the last couple of years and will continue to expand as more individuals are embracing their crowns that come in different sizes and textures. The topic becomes tricky as natural hair is deemed as a trend which is a part of black culture but can also be part of different races that may also feel that their curly hair not being straightened is also considered natural. As of late, the black culture has coined the term “Rock your crown” to best segment the different natural hair groups in the world.

The trend of looking natural is big news in the hair and beauty industry. Of course pin straight hair will always have its place but the new twist is on embracing what you’ve got when it comes to hair type and texture. Natural hair can lead to a healthier lifestyle in a sense that not only will you find yourself reading the labels on the products that you put on your hair but you will naturally start reading the labels of everything that you put into your body as well to educate yourself. Once you start researching certain ingredients that are used in your hair products you will then start to take notice of the ingredients being used in your foods.

You may find yourself working out more of course because that whole fear of sweating out your hair is eliminated with natural hair.

Brands in the fashion, as well as the beauty pageant industry such as Miss Universe, have adopted the natural hair trend by crowning the very first Black African woman to win Miss Universe without the employment of treating her natural hair to change her appearance. Miss Universe, Zozibini Tunzi has since become the face of the afro and cosmetics industry overnight, using her power of Miss Universe to educate young black individuals to continue loving themselves and embracing their appearance. Miss Universe was not the first to put the natural hair trend on the maps but has managed to get people talking on a global scale in creating awareness for natural hair as of 2019.

There’s no doubt that wearing your natural Afro textured hair gives you a sense of pride in your identity as a woman with African roots. Afros and afro hairstyles have played a role in the political views and stood as a symbol of black pride for decades and continues to do. The natural hair movement has made a major comeback. All over social media and a lot of people are returning to their natural roots, and the phrase your hair is your crowning is often used to show women that their hair is one of their most notable features. The phrase represents all hair textures. No matter how short or difficult your hair is to manage, it is a crown that should be worn proudly.

About the author

Ayanda Makhoba is a young PR graduate passionate about connecting insights, brands and consumers through her talented writing skills.