“Rent paid” (summer bodies are loading)

Thanks to the president of the republic; gyms are open. You would assume that rent paid means the literal sense of the phrase, however on the social media streets the urban dictionary would have to your friend if you were to make sense of what the conversation is centered around. Keeping fit during an era where movement is restricted has become the new normal that we have assimilated to, and this is associated with paying your dues for the subscription taken of a healthy lifestyle.

If we are to assess the gravitas of how this plays out it would be easy to say there are streaks of narcissism at play and self-absorption… As a generation that is dubbed as broadcasters or content creators, the cellphone kicks every time when rent is being paid, the thought process is anchored around people must see the hard work I had to endure to get to my prime body goals.

Surprisingly, the South African citizen has it etched in their mind that we only have two season that being winter and summer and with that said summer bodies are made in winter. This is when everyone is hibernating and we could peg the thought on, “work in silence, let the success make the noise.”

As we get older and as our metabolism slows down rent paid is necessary. Fetch your body goals!


About the author

Khanya Mali is a marketing and brand communications enthusiast with a penchant for building brands on both client and advertising agencies and a “creative” in his own right. “Insights are the bark to every wondering creative work”