Our new digital reality

The world is moving towards the Fourth Industrial Revolution (4IR) which represents a fundamental change in the way we conduct our everyday lives with the help of extraordinary technological advances. During the first instances of 4IR talks during the year 2018-2019, people were quite reluctant for companies to roll this out and felt that their jobs were threatened.

However, during the Covid-19 lockdown 4IR came to the rescue in terms of allowing the world to continue delivering services from a distance. Here it must be noted that 4IR does not necessarily refer to automation of jobs but the fusion of digital, biological, and physical worlds as well as growing new technologies. This realization has allowed people to be more open to the 4IR and this has made it so much easier for people to work from home, attend live concerts and church sermons from the comfort of their homes.


In this we can see the acceptance of 4IR technologies that makes the lives of consumers easier and companies that are aware of this have the upper hand in terms of getting consumers and employees that look for these new technologies. Understanding that the world is moving towards 4IR is vital in moving your brand and company forward.

The way in which people consume changes dramatically over the years and the latest trends that they are interested in is that of evolved technology.

About Author

Nicole van Staden is a #Slacktivist analysing market trends from an Africanist Perspective.
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