Many individuals love to partake in Challenges that test their endurance and self-discipline. These challenges, if not based on a viral trend, are based on the notions of the month. The ‘No Nut November’ challenge is set up by individuals who feel that they have fallen prey to the weakness of their flesh (body) and that they need to take charge of their lives by ensuring that they will not give in to the urges of the flesh.
The No Nut November is based on the notion that you must not participate in any sexual activities, be it oral-, masturbation, or any form of sexual activity. What we can learn from this is that people are constantly looking for ways to challenge themselves and if succeeding in these challenges they reward themselves in various ways. Brands can contribute to the wave of challenges by creating challenges of their own.