In Challenging times, New Challenges are born

Enter #DontRushChallenge  or #PillowChallege on social media and you will be gobsmacked at the level of creativity digital inhabitants ooze.

Instant gratification will always follow us from generation to generation. #DontRushchallenge you would assume, on the on set, has a leg of displaying some kind of patience to it and purports a process rather than anything closely related to being instantaneous. On the contrary it speaks to having an instant illuminous 360 degree change in seconds. This is done with the use of the selfie camera taking a video of oneself with a ting of editing.

In the same breathe, fashion will never be the same given the wit combined with creativity that has disrupted the meaning of “avant garde” literally stripping the meaning of the word down to its core. #PillowChallenge assumes using closely available assets in the bedroom, that being the pillow and some go to the extent of showing their creative flair by incorporating the sheets and the bed frill. The end product sought after is a mini cocktail evening gown.

Even through turbulent times creativity is not a dearth commodity , it is at arms length and is effective in providing entertainment that will distract one from the more serious issues of life.

About the author

Khanya Mali is a marketing and brand communications enthusiast with a penchant for building brands on both client and advertising agencies and a “creative” in his own right. “Insights are the bark to every wondering creative work”