KasiMass Market

I am not where I want to be – “Angikho Right!”

Anxiety is at the helm of both business and individuals in our market. Pockets have been hard hit by an invisible enemy overnight. We are told dream big and to stretch our horizons but reality tends to dictate something completely different towards what we yearn for.

The novelty associated with getting a good education that will set up for a better life seems to be dwindling with the plight  of unemployment being so rife on our shores. Now, any socio-environmental issue would be deemed “ the gods are blocking thy destiny”. The year 2020 will be etched on our minds as the year of “must win  battles”. As we edge closer to the second half of this year, many can echo the sentiment “ I am not where I want to be…” Be it financial, in terms of the corporate ladder and mentally because anxiety, stress and environmental setting are having the best of me so far.

Let us have a frank conversation about our market not hosting many “trust fund babies” that could open up a business and explore the land of possibilities. We, the masses, have to queue in a plethora of lines in order to beg for funding to bring to life what we are passionate about. It is n arduous task given the hoops and loops that one has to pass before receiving funding.

The young professionals in the mass market are bleeding for mentors in the infancy of their careers. They are asking for a helping hand that will help them navigate through life.

About Author

Khanya Mali is a marketing and brand communications enthusiast with a penchant for building brands on both client and advertising agencies and a “creative” in his own right. “Insights are the bark to every wondering creative work”
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