It is the younger generation that is always
been in the spotlight where umswenko, street fashion, is agitated. This ranges from the hair, pants and decorative
jackets that bear a symbol of
The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial's are seeking a certain degree of flexibility and control. As such, there is a focus to
People want more than ever to be able to choose who they connect with, regardless of different skin colour or religion and any other discriminating factor for that matter. 94
We live in a third world country, life’s challenging. One thing is for sure though, African people know how to make the most of what they have. The world is
People have a growing desire to attend festivals. The challenge for businesses is finding new ways to interest these people at these festivals. Music festivals can become redundant, especially annual
Why do people smoke? By heritage people are non-smokers. Traditionally, tobacco was associated with initiation, fertility, and cleansing (Gately 2001). Modernly, it’s known to not be good health wise. In addition
People come from a heritage that insists children must keep quiet and listen to their elders. Traditionally, story-telling plays a huge role in identity. Sharing and passing on knowledge down
People being clearly identified by clothing is over. For example, a ‘nerd’ can be super stylish and actually look like a punk rocker. People are becoming less interested in defining
With the rise of social media and how connected young people are it’s not a surprise that they are becoming more social at a young age. By social I mean
Digital and social media are allowing for enhanced social experiences as well as causing a lack of social experience. I say this because as we know, when people are so
Taken from the 2018 Africa Trends Report
Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update.
Status updates have
