Africa is the second-fastest mobile adoption market in the world with almost a billion mobile phone subscribers. In South Africa, 50% of active mobile
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By Enver Groenewald, CCM Director, Unilever Africa It used to be that people only had a few TV channels to watch and radio stations to listen to. Rout
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There is a multi-trillion dollar economy opening up to technology faster than ever. It has been driven by trends that have changed the nature of how e
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Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world. Often w
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Fierce competition and cyber incidents rank as major new threats Top business risks for Africa and Middle East are appearing for the first time with m
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A while ago, I came across a fantastic story called ‘Squidward’s Suicide’; a hauntingly realistic tale about an intern’s horrific experience with what
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The term “Glocal” has been a buzz word in the marketing world for some time. A combination of the words “Global” and “Local”, used to describe global
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Watch latest video survey: TrendER Insights' trend analysts took to the streets to get a sense of how consumers feel about the increasing shift of ban
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Shorter videos means more sharing! Adoption of apps such as Vine and Instagram that allow users to share just seconds of video experiences online, are
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Expect more product placements in South African music videos and songs! Product placements within music videos is not a new concept in South Africa, h
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