Understanding the dynamics of an emerging market

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Description

South African is an emerging market and therefore means that we need to understand that it is a constantly evolving market.
 
New opportunities create new experiences, these new experiences create new lifestyle habits and therefore you are dealing with an ever changing consumer mindset as the country progresses. We need to constantly seek out new consumer insights as with new developments, the South African consumer is also constantly evolving in order to adapt to these changes.

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