The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is
High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one's peers. People
The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial's are seeking a certain degree of flexibility and control. As such, there is a focus to
The African Economic Outlook states that Africa has the youngest population in the world. That the number of young people in Africa would double by 2045. This means that the
Millennials are ok with the impermanence of things.
They have realized just how fleeting moments are and before an experience is over they’re onto the next one.
No wander SnapChat is their favourite app