Taken from the 2018 Africa Trends Report

Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update.

Status updates have become the new form of communication because they only last for a limited period of time. It makes it harder to track conversations if you’re not present to see them within 24 hours.

This is very important from a conversation tracking point of view, as now it has become harder to track conversations around brands that consumers have. Unlike a newsfeed that stays on ones timeline, status updates make it harder to track a brands conversation through social media listening.

For consumers it keeps information instant and relevant. This has fast become the new order of sharing ones lifestyle or day on their social media networks.

Download our full 2018 Africa Trend report

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Mogorosi Mashilo
Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za

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