The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018).

Takealot.com, Apple, Pick n Pay, and Woolworths dominate the South African online retail space with a combined 25.8% market share according to Bratt (2018).

This tells one that the online marketplace has reached full maturity and is no longer a trend, but rather a part of modern day commerce. It is with this in mind that brands looking towards the next gifting season of February can expect e-commerce to boom even more than it already has.

Brands such as Netflorist and the aforementioned Takealot.com, and Woolworths are set for a big February. Aside from the convenience and quality of their product and service offering, the brand also carries and conveys the emotions of others which is a strong selling point for any brand in the digital world.

Article By Matthew Smit

Valentine 2018 Trender Insights 2

Candice Simon
Editor & Trend Analyst at TrendER Insights. Candice is passionate about analyzing the creative progression within the field of trend forecasting, journalism and editing. Email: candice@trender.co.za

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