From Myspace, to Facebook, Instagram and Snapchat and now Tik Tok
The age of social media is evolving at a rapid pace more than every giving the youth and more options
The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is
Retail shopping paper coupons have never been a popular loyalty program or incentive to the South African consumer. South Africans, especially the mass black market have seen couponing as a
This is the age of the ‘digital natives’. We are living in a time where people are more connected and within keystrokes of one another. This has seen online retail
For the most part people spend time together to get to know one another and enjoy each other’s company. While the world may be changing because of a digital revolution,
In December food is consumed excessively by most people. Partying done more than usual and alcohol, well no one needs to tell you. Beyond this, social media has been consumed
Taken from the 2018 Africa Trends Report
Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update.
Status updates have
Social media has become the enabler for brands to be part of their consumer’s lives through various means. We see more and more brands join the social media platform to
The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018).
Memes, gifs, short films and videos used for entertainment have found greater relevance in people’s daily digital engagement. Most people are time-crunched, fitting in social media browsing and chats with
SHOPPING HAS BECOME COMPLEX
A little while ago our market was home to relatively few retailers and consumers followed a few key trends from season to season. Few retailers + few
As South African’s we have grown up or around the value of uBuntu. As our country has modernized and grown even more comfortable with westernized values there is a strong