Mass Market

Black market: Lifestyle as freedom of expression

“Not only do I want people to see me with all these achievements and money, but I also want to enjoy them to the fullest.” Shift from public admiration to self

Township as lifestyle choice, not income

The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of

More traveling experiences beyond Ekhaya

What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya is the term referred

Digital

More social media options: Tik Tok

Passion vs Profession: The age of creativity

The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is

Online vouchers popular than traditional coupons

Retail shopping paper coupons have never been a popular loyalty program or incentive to the South African consumer. South Africans, especially the mass black market have seen couponing as a

Online retail growing exponentially

This is the age of the ‘digital natives’. We are living in a time where people are more connected and within keystrokes of one another. This has seen online retail

People are spending more time together

For the most part people spend time together to get to know one another and enjoy each other’s company. While the world may be changing because of a digital revolution,

Social Media: the detox people are going for

In December food is consumed excessively by most people. Partying done more than usual and alcohol, well no one needs to tell you. Beyond this, social media has been consumed

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